October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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CHAPTER 3
PROS AND CONS OF FRANCHISING
“When we first started franchising, our mission was simple—successful
and satisfied partners as a means to develop our concept. Over the
years, our franchises partners have been invaluable sources of capital,
talent and local market knowledge, and Panera is committed to
rewarding their success with personalized support and attention from
the company. The close relationships we build with our franchisees
are unique and intentional. By requiring our franchise partners to own
multiple cafés, we create partnerships where both sides are heavily
invested and connected to the brand.”
—Todd Burns, VP, Franchise ...
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