October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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185
CHAPTER 6
FRANCHISEE/FRANCHISOR/
FRANCHISE SELECTION
“Before you invest in a particular franchise system, think about how
much money you have to invest, your abilities, and your goals. Be
brutally honest . . . .”
—U.S. Federal Trade Commission
INTRODUCTION
F
ranchisee, franchisor, and franchise represent three sides of a triangle.
Because the relationship in franchising is symbiotic, a preselection
screening for each of the constituents is important. A franchisee has to
be carefully selected by a franchisor to ensure mutual cooperation for the
success of the franchise. The franchisee has to determine whether or not
the franchise system offered is ...
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