Restaurant Franchising, 3rd Edition

Communications and Public Relations 411

with the crisis. Sometimes it becomes necessary to justify actions taken, par-

ticularly in situations which have latent circumstances. In most crises, dam-

age control becomes very necessary. All of these actions require effective and

timely communication. During crisis communication the organization’s rep-

resentative(s) should be or appear to be in control. A focus on work will help

not only to keep production going but will also build interpersonal bonds that

are so direly needed during times of crises.

All crises come unannounced, and many companies have realized the

importance of contingency plans and ...