October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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358 Restaurant Franchising
4. Budget competition includes competition for the limited fi nancial
resources of the same customers. With a tight budget situation a cus-
tomer may prefer buying food from the grocery store rather than visiting
a restaurant.
Competitor assessments include researching their business and mar-
keting strategies, looking for such information as sales volume and market
share. Factors such as their ability to conceive and bring new products or
services, ability to fi nance research and development, and ability to manage
should be considered.
Such information can be selected from primary sources such as con-
ducting research. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.