October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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151
CHAPTER 5
FRANCHISE APPLICATION
AND FRANCHISE PACKAGE
“Franchising is the perfect business model for the first-time entrepreneur,
primarily because the groundwork has been done, a solid foundation
laid and the framework in place for building your business. The efforts
involved in launching a new venture, including concept creation, trade
marking, licensing, advertising, marketing, operations and an endless
variety of start-up challenges, make investing in a franchise business
a very sensible alternative.”
—Don Fertman, Chief Development Officer for Subway
INTRODUCTION
W
hen a franchise restaurant unit is available for business, it is available ...
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