October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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451
CHAPTER 15
GOING INTERNATIONAL
INTRODUCTION
B
efore going international one has to consider the benefi ts, risks, chal-
lenges, and opportunities. Corporations that have entered international
markets encounter different and unique situations. For example, food habits
in China are very different from those in India. So when restaurant fran-
chises enter any country, careful considerations of all circumstances is nec-
essary. Glocalization is a term that is being used now in light of the fact
that the globalization is a reality and localization is a necessity.
Tracking the
major players in the global growth game, the National Restaurant News pub- ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.