Restaurant Franchising, 3rd Edition

303

CHAPTER 10

FRANCHISE CONCEPT DEVELOPMENT

AND RESTAURANT DESIGN

“Franchising has been the way for hundreds of our team members

to achieve their dream of owning their own business. Ninety percent

of our U.S. store owners started their careers as pizza delivery drivers

or at in-store positions. We provide the power of the ‘brand’ but

they provide the important stuff: time, commitment, energy, and the

‘owner’s eye’ on the front of the shop, where customers are served.”

—Patrick Doyle, Domino’s Pizza, CEO

INTRODUCTION

I

n spite of its numerous advantages, franchising is not suitable for all types

of restaurant businesses. Certain restaurant types will ...