October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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CHAPTER 7
STANDARD FRANCHISOR SERVICES
“In working with our franchisees, we aim high to mai ntain our brand
awareness but balance that with innovative marketing, advertising
and products that keep us on the top of our game while bringing
customers back time and again. The way we look at it, you’re in
business for yourself, but you’re never by yourself.”
—Pizza Hut
INTRODUCTION
F
ranchisors provide a variety of services to franchisees as a part of the
franchise agreement. These services are the basic components of fran-
chising and therefore need careful assessment by any interested franchisee.
An examination of the franchise disclosure document ...
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