October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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CHAPTER 12
NONTRADITIONAL FRANCHISES
“We believe the airport offers a gateway, frankly, to the rest of
the world . . . I can’t really think of a better place to start than in
Atlanta.”
— Julia Stewart, IHOP CEO
INTRODUCTION
N
ontraditional franchise restaurants are those franchises that are not con-
ventional freestanding restaurants. They can be double-drive-thrus, dual
or multiple concepts, kiosks, stands, and can be in combination with other
businesses. Nontraditional franchises can therefore be regarded as the wave
based on the latest trends. McDonald’s, KFC, Hardee’s, and all other major
restaurant franchises now have some form of nontraditional ...
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