
94 Restaurant Franchising
&
compete to how we work together as an organization and also
how we exercise our competencies for good.” (Ruggless, 2013).
Conclusion
Innovative marketing and promotion programs are needed
during times of economic or social stress. The restaurant industry,
particularly franchises, can play a major role in providing commu-
nity activities based on social responsibility. The reason why fran-
chises can play these roles effectively is that they provide food, an
important component of sustenance. Also franchises are spread
regionally, nationally, and internationally and can reach commu-
nities. They are better equipped to understand ...