October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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210 Restaurant Franchising
&
2002: The cows enter the big leagues.
2008: Climbing to new heights, the cows paint their first
water tower.
2009: The cows embrace the digital age and launch eat-
morchikin.com.
2010: The cows sound the alarm for new spicy chicken at
Chick-fil-A (dressed like a fireman, the cow is carrying
the sign “WEER FIRED”).
2011: The cows prove to be social creatures, accruing over
500,000 Facebook fans (the cow sitting with an open
laptop computer with a sign “EAT CHIKIN OR I’LL
DEVELOP-FREND U”).
Franchisee/Restaurant Operator Selection
In order to become a franchised Chick-fil-A Restaurant
Operator, the website states:
You might ...
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