October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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Going International 471
Figure 15.3. Decision-making model for selecting a franchise for
international markets.
aspects within a country should be taken into account. As seen in the earlier
chapter cultural/religious aspects play a major role in restaurant businesses
overseas. Among the empirical data to be collected after a decision has been
made to enter a country are:
n Trends in population growth, with particular emphasis on target population
n The size of the expatriate population in countries where there are consid-
erable number of expatriates
n Demographic information
n Country’s economic status
Chapter 15.indd 471Chapter 15.indd 471
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