October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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421
CHAPTER 14
INTERNATIONAL FRANCHISING
“ALBAIK has been built on hard work and dedication to the single
objective of providing successive generations of loyal customers with
high quality chicken and seaf ood meals, served fast and courteously, in
a clean and inviting environment and at the best value for money. Today,
I am proud to say there are more than 50 ALBAIK restaurants, and
with a commitment to being wherever our customers need us we shall
continue to expand.”
—Ihsan AbuGhazalah, Chairman, ALBAIK Restaurants
INTRODUCTION
F
ranchising in the international market is expanding rapidly; in particular,
restaurant franchises have seen a tremendous ...
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