
509
CHAPTER 17
e-FRANCHISING
INTRODUCTION
I
t is evident that e-business has a prominent role in any type of business that
has shown explosive growth, and this will change the way things are done
in the near future as well as in the foreseeable future. The use of the Internet
as a means of conducting business is now a reality. The growth of broadband
connections and wireless networks are fueling new developments almost on
a daily basis. Whether it is streaming video or audio, use of websites, use of
web for training purposes, or use of wireless and access to numerous phone
applications, this new technology has left business folks perplexed and on ...