October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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238 Restaurant Franchising
offering at the start of 2014 with updates to its analytics packages
and ecommerce site. It has been working toward the aim since its
mobile site launched last year and plans to use the union to cre-
ate a single customer view of online shoppers. The company will
use the insights to deliver targeted promotions alongside bespoke
branded content to both desktops and smartphones in the hope
of driving repeat purchases. It aims to focus on delivering a site
that is “tailored to the tastes of individual users.” Data captured
from the platform will also be used to inform the brand’s wider
marketing mix. As reported more ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.