October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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374 Restaurant Franchising
Dual concept refers to franchising of two different concepts and brands
at one location; Multiple concept refers to several concepts at one particular
location; and co-branding term is used when more than one brand exists at
one location. Co-branding or dual branding is successful where there is a good
synergy between two or more concepts, such as breakfast and lunch business,
cold and hot food items, burgers and Mexican foods, and fi sh and chicken
items. A common example is the food/fuel dual concept such as McDonald’s
Corporation’s combining with branded petrol companies to develop food and
fuel locations. McDonald’ ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.