
Site Selection and Real Estate 353
Traffic Information
In addition to site characteristics, traffi c fl ow patterns are important.
Traffi c counts are recorded and used in the fi nal analyses of the site data.
A survey of traffi c patterns indicates the time and direction of traffi c fl ow.
This should include the vehicular or pedestrian traffi c, speed, and adjoining
activities. In addition to the pattern, it is also necessary to measure the fre-
quency patterns of traffi c fl ow. One-way streets, speed limits, and availability
of parking infl uence a patron’s decision to visit a restaurant. The types of
transportation normally used by patrons, such as ...