Restaurant Franchising, 3rd Edition

Pros and Cons of Franchising 89

A potential franchisee may be fi nancially secure and well prepared to

undertake the responsibility, have good management and communication

skills, be willing to work long hours, but other capabilities may be lacking.

This results in the loss of interest later on and will damage the relationship

and eventually affect the entire system.

A typical Panera Bread restaurant.

(Photo courtesy of Panera, LLC.)

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90 Restaurant Franchising

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CASE STUDY

PANERA BREAD ...