October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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CHAPTER 11
SITE SELECTION AND REAL ESTATE
INTRODUCTION
Site Selection and Restaurant Design
T
he fi rst step in building a restaurant is its location. Site selection is import-
ant because the success or failure of a restaurant depends to a great extent
on its location. A careful assessment of restaurant sites by an experienced
professional is necessary. Established franchisors have expert real estate and
property development staff and provide their assistance to franchisees. A com-
plete market feasibility study is undertaken that includes data on overall mar-
ket, population demographics, traffi c patterns, site size and cost, break even
sales, and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.