March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
はじめに
博報堂が教える「門外不出」の
EC
マーケティング本
本書は、博報堂
ＤＹ
グループの
EC
専門組織
「
HAKUHODO EC
+
」
が
長年にわたり各企業の支援の中で培
ってきた
「
EC
を中心とした事業設計の
コツ
」
を、様々な事例を基に紐解いていくマーケティング本です。各企業の
マーケテ
ィング 、
EC
領 域 の ご 担 当 者 は もち ろ ん 、様 々 な 角 度 か ら
「
モノ
」
の売
り買いに関わる全ての方に読んでいただけるような内容にな
っています。
EC
と は 何 か？
各領域はどうなって い る か？
など、
EC
にまつわる歴史や基
本的な各領域の知識はもちろん、具体的に今の事業設計に重要な様々なコ
ツを皆さまにお伝えできるかな、と思
っています。
前半の章では日本における
EC
ビジネスの概観と考え方、後半は具体的な
各領域の説明とテクニ
ックを紹 介しています。
「
難しい
」
と思われがちな
EC
の領域ですが、初めて関わる方にもわかりや
すくお伝えできるようにメンバー一 同 執 筆いたしましたので、 皆さまにも気負
わずに読んでいただければ幸いです。
「
EC
」とは 何 か？
1990
年代に誕生し、平成・令和の時代を生きる我々現代人の生活に欠く
ことのできない 存 在とな
っている
EC
（
E-Commerce
）
。当初は技術的な制
約や信頼性の問題がありましたが、
IT
やその他の分野のテクノロジーの進
化とともにその省力性・利便性が急速に向上し、
「
いつでもどこでも欲しいも
のがその場で買える
」
という究極の便利なサービスとして定着しました
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.