March 2025
Intermediate
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
生活 者の情報収集手段が変化する中、
EC
ビジネスにおけるタッチポイント設計に
も工 夫 が 必 要 に なってきていま す。
EC
の利用率が上がったことによる
EC
サ イト のメディア 化 。 そして、
SNS
の普及に
よる一般生活者の投稿の価値の上昇。こうしたトレンドがある中で、従来型の獲
得型広告のプラニングだけでない、新しい情報のタッチポイント設計が求められま
す。
この章では、
HAKUHODO EC+
が考える「 生 活 者の心を動かすためのタッチポ
イントの 設 計」、そ し て「
SNS
時 代 の ブ ランド づくり」について、詳しく説明します。
Q.4
EC
で買いたくなる
情報の「 タッチ ポイント」って？
生活者視点の戦術立案
第7章
第 部
3
chap07_EC.indd 145chap07_EC.indd 145 2025/02/13 14:412025/02/13 14:41
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.