March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
「
KGI
（
Key Goal Indicator
）」と「
KPI
（
Key Performance Indicator
）」は、
事業の寿命を決めると言っていい重要な指標です。正確な指標を設計すること以
上に、「
KGI
や
KPI
を決めることで、組織の向かうべき道 筋を立てること」がこの問
いを考える意義であると考えます。
「
KGI
」「
KPI
」の定義や基本的な考え方を解説したのち、店頭ビジネスとは一味違
う「
EC
ビジネスにおける
KGI
・
KPI
設計」について、
HAKUHODO EC+
の集合知
に基づくノウハウをお伝 えします。
Q.3
KGI
・
KPI
は ど う や って 設 計 す る？
経営者視点の戦略策定
第6章
第 部
2
chap06_EC.indd 121chap06_EC.indd 121 2025/02/13 14:392025/02/13 14:39
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.