March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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図9.3.4 データを用いたファンづくり「二つのアプローチ」
「 快適さ」への感動
データを用いることで、生活者が感じていた
「
考える手間
」
を企業が肩代
わりすることができるようになります。 日々感じるストレスを軽 減 することで、
生活者に快適さを提供し、ロイヤルテ
ィを高 めることが 可 能です 。
パーソナライズされた顧客体験
データ活用により、個々の顧客に合わせてパーソナライズされた体験を提
供することが可能になります。過去の購買履歴や閲覧履歴、
SNS
での行動
パターンを分析し、それに基づいて最適な商品やサービスをレコメンドするこ
とで、 顧 客は自分にと
って必要な情報だけを効率的に得ることができます。
このようなパーソナライズされた体験は、顧客に
「
自 分 のことを 理 解してくれ
ている
」
という感覚を与え、快適さとともにブランドへの信頼を高める効果が
あります 。
ヘルスケアカテゴリでは 、商 品のレコメンドだけでなく、献 立やおすすめ の
外食店など、
「
健康にかかわる生活全体のコンサルティング
」
にデータを活用
生活者 ファン
企業
「 快適さ」
への感動
「 楽しさ」
への感動
データを用いて
貢献
221
第 9 章
Q.6
長 くファン で い たくな るツ ボ っ て？
chap09_EC.indd 221chap09_EC.indd 221 2025/02/13 14:482025/02/13 14:48
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.