March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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います。
図9.3.3 企業間の「データを巡る競争」
データを活用したファン づくり
企業は、データを活用することで、生活者に対して
「
快適さへの感動
」
と
「
楽しさへの感 動
」
を提 供することができます
（
図9.3.4
）
。 こうし た 感 動 の 積
み重ねによ
って顧 客のロイヤルティが 高 まり 、 商 品 の 売 買 を 通じ て つ な が って
いた顧 客をフ
ァンに変えることができます 。
生活者
移管
「データを預けたくなる」企業 企業
A
企業
B
220
第
3
部
生活者視点の戦術立案
chap09_EC.indd 220chap09_EC.indd 220 2025/02/13 14:482025/02/13 14:48
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.