March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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7.3
「生活者共創マーケティング」事例：
梅乃宿酒造株式会社
梅乃宿酒造株式会社
BtoB
がメインの酒 蔵が
D2C
に新規チャレンジ
本節では、我々
HAKUHODO EC
+の支援先の一つである、梅乃宿酒
造株式会社さま
（
以下、梅乃宿酒造
）
の先進的な
「
生活者共創マーケティン
グ
」
の事例をご紹介します。
梅乃宿酒造は、
1893
年創業の奈良県葛城市の日本酒の酒蔵です。
「
葛
城
」「
白鳳
」
などの日本酒に加え、
「
あらごし梅 酒
」「
あらごしゆず 酒
」
といっ
た日本酒を使用した果実リキュールを販 売しています
（
図7.3.1
）
。
「
新しい酒
文化を創造する蔵
」
をモットーに、今までの日本酒業界の常識を覆す様々な
チ
ャレンジを行ってきた梅乃宿酒造ですが、販路としては酒販店や卸を通じ
た
BtoB
に限定されてきました。生活者と直接つながり、お酒のワクワクを伝
えていきたい、そう考えた梅乃宿酒造の皆さんが取
った 選 択 は 、新 しく
BtoC
チャネル、それも
EC
サイトを立ち上げて、直接商品を販売する
D2C
領域へ
の 挑 戦でした 。
162
第
3
部
生活者視点の戦術立案
chap07_EC.indd 162chap07_EC.indd 162 2025/02/13 14:412025/02/13 14:41
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.