March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
オ の よ う な ノリ で 進 行 す る
3
人 のトークコー ナ ーもあり、 ス キンケ アに つ い て
の共感性の高いやりとりが楽しめ、次の配信が待ち遠しくなるエンターテイン
メ ント性 の 高 い コン テ ン ツ に な
って い まし た
（
図8.3.2
）
。
計
6
回に分けて、クレンジングから化粧水と乳液の使い方、クリスマスや新
生活に向けてのご褒美ケアの方法などが定期的に配信されました。音声コ
ンテンツに没入することで、楽しみながら商品の効果を最大限発揮する適切
な使い方を学び、自然と毎日のスキンケアにおいてコーセーの商品が欠かせ
ないものになるような仕組みが提供されていました。
図8.3.2 「推し」と学べる音声スキンケアマニュアル「
TRIGGER BEAUTY TALK
」
方法論と四つのステップを実現した理想的な施策
この 施 策 はまさに、
「
EC
で買い続けてもらうための方法論と四つのステッ
プ
」
を理想的に実現した施策です
（
図8.3.3
）
。
193
第 8 章
Q.5
もう一度物を買いたくなるための仕掛けって？
chap08_EC.indd 193chap08_EC.indd 193 2025/02/18 0:082025/02/18 0:08
図8.3.3 「
EC
で買い続けてもらうための方法論と
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.