March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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図10.2.8 データを用いたファンづくり「 二つのアプローチ」（ 再掲）
「
顧客に最高の体験を届けるために、どんなデータが必要か
」
という軸に
従い、サトウは活用すべきデータの優先順位を組み立てていきました。
「
顧
客 に ど ん な メリ
ットを提示すれば、データを提供してくれるか？
」
という視点を
基に、事業基盤戦略のときに話し合
ったシステム部門のメンバーのアドバイ
スも受けながら、 データを用いたフ
ァンづくり施策を次々と考案していきまし
た。
そんなサトウのもとに、経営層から
「
店頭で売れる新カテゴリの創出を
EC
起点で行ってほしい
」
という依頼が届きます。
サトウ たち ハ クホ ウ 食 品 の 、
EC
「
から
」
始めるマーケティングは、まだ始
ま
ったばかりです 。
事例を振り返って
皆さま、いかがだったでしょう か？ もし あ な た が サトウ 氏 だ ったら、最 初 の 一
歩をどう踏み出すかで悩むかもしれません。
日本の
EC
化率は、著しい速度で上がりました。そのため、サトウ氏のよう
に、
「
マーケティングや営業経験が豊富でも、
EC
ビジネスに触れるのは初め
生活者 ファン
企業
「 快適さ」
への感動
「 楽しさ」
への感動
データを用いて
貢献
239
第 10 章 「 六つの問い」を使って
EC
ビジネスを推進しよう
10
chap10_EC.indd 239chap10_EC.indd 239 2025/02/13 14:572025/02/13 14:57
て
」
という方が多いのが実情です。
事例の中でアカサカ氏も言
って い まし た ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.