March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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EC
ビジネスと店頭ビジネスの違いを理解したうえで、これらのビジネスが
どのように影響し合
っているのかを見ていきましょう。
EC
ビジネスが店頭ビジネスに与える影響
EC
ビジネスは、店頭ビジネスとは異なる性質を持つだけではなく、店頭ビ
ジネスに対してポジテ
ィブな影響を与えることもあります
（
図4.1.3
）
。
図4.1.3
EC
ビジネスが店頭ビジネスに与える影響
EC
ビジネスは、
「
店頭ビジネスを動かす商談材料
」
や
「
店頭で購入する顧
客の情報収集源
」
、
「
戦略の精緻化に使えるデータの源泉
」
にもなりうる の
です。
商 談 材 料として
EC
サイト上での売上実績・商品評価などを商談時に活用することで、店
舗や小売業者への説得材料として利用できます。具体的な販売実績があ
ると、交渉相手も商品導入に対する信頼感を持ちやすくなります。実際に、
EC
モールでの売上ランキングの情報から店頭ポップを作成するなど、
EC
サ
イト上での売上実績を店頭展開に活かすブランドはどんどん増えてきていま
す 。 最 近 、ド ラ
ッグ ストア など で も
「
Amazon
ランキング
1
位！
」
や
「
楽天市場
EC
ビジネス
EC
における実績は、 小売店との新規取引の際
商談を有利に進める材料になる
取得した顧 客データを
活かした戦略精緻化
EC
利用顧客への
認知拡大により
店舗での購買率が向上する
店頭ビジネス
070
第
2
部
経営者視点の戦略策定
chap04_EC.indd 70chap04_EC.indd 70 2025/02/13 14:362025/02/13 14:36 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.