March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
8.3
「コマースクリエイティブ」事例：
Maison KOSÉ ×
アイドリッシュセブン「TRIGGER BEAUTY TALK」
株式会社コーセー、
Maison KOSÉ
初回購入で接点を持った新しい顧客へのリピート促進施策
本節では、我々
HAKUHODO EC
+の支援先の一つである、株式会社
コーセーさま
（
以 下 、コ ー セ ー
）
のコンテンツコマースでの成功事例をご紹介
します。
コーセーの直営店である
Maison KOSÉ
は、新しい顧客層との接点を作
るため、バンダイナムコオンラインが企 画・プロデ
ュースする大人気コンテンツ
『
ア イド リ ッシュセブン
』
とのコラボレーションキャンペーンを実 施し、 大きな話
題となりました。一連の施策の中でも、
EC
サイトへの再訪問と再購入の促
進に寄 与したのが、
「
TRIGGER BEAUTY TALK
」（
図8.3.1
）
という音声
コンテンツ施 策です 。
本施策は、キ
ャンペーンによる初回購入で接点を持った新しい顧客層へ
のアプローチです。エンターテインメント性の高い体験型スキンケア商品マ
ニ
ュアルを提 供し、
EC
サイトに定期的に来訪してもらうことで、商品とブラン
ドのフ
ァンにもなって もらうことを 目 指 し て い まし た 。
191
第 8 章
Q.5
もう一度物を買いたくなるための仕掛けって？
chap08_EC.indd 191chap08_EC.indd 191 2025/02/18 0:082025/02/18 0:08
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.