March 2025
248 pages
7h 10m
Japanese
Content preview from EC起点の事業変革 博報堂式 ECから始める、これからのマーケティング
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6.2
ECビジネスにおける
指 標モニタリング
EC
ビジネスにおける
PDCA
KGI
や
KPI
を設計できたら、達成に向けて組織一丸となって突き進むのみ
です。売上結果がすぐにわかる
EC
ビジネスにおいては、迅速かつ正確に事
業状況を把握し、打ち手を検討する必要があります。適切な体制を整えて、
質の高い
PDCA
を実 現することが 、
KGI
達成の鍵と言えるでしょう。
本節では、
EC
ビジネスにおける
PDCA
に つ いて 、いくつ か のノウ ハウをお
伝えします 。
モニタリングの目的を明確化する
事業指標のモニタリングは、目的によって 大きく
「
事 業 モ ニタリング
」「
顧
客 モ ニ タリング
」「
施 策 モ ニタリング
」
という
3
種類に分かれます
（
図6.2.1
）
。
図6.2.1 指標モニタリングの一例
ここで重 要なのは、
「
モニタリング内容と目的が対応していること
」
です。
しばしば、
「
事業の大方針に関する意思決定を下したいのに、気が付いたら
内容
頻度
事 業 モ ニタリング 顧 客モニタリン グ 施 策 モ ニタリング
KGI
の達成度合いを見て
「 事業全体の調子」を判断
中長期的な打ち手を考案
KPI
の見直しなども検討
LTV(Life Time Value)
により新 規 獲 得
/
リテンション
活動の総合評価を行い、
どこに ボトル ネックがあるか
を特定
各領域・施策の成果を見て
施策ごとの
PDCA
を回す
半期～四半期に一回 毎月 毎週
135
第 6 章
Q.3 KGI
・
KPI
は ど う や っ て 設 計 す る？
chap06_EC.indd ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.