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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Selling Skills—One of the “Master Skills for Success” in the Information Age

  1. 1.5 Explain how personal selling skills have become one of the master skills needed for success in the information age and how personal selling skills contribute to the work performed by knowledge workers

In his best-selling book Megatrends, John Naisbitt noted “the game of life in the information age is people interacting with other people.43 With its emphasis on effective and adaptive interpersonal interaction, selling has become one of the “master skills for success in the information economy.”

A study reported in Daniel Pink’s To Sell Is Human makes a similar observation concerning what he calls the rise of “nonsales selling.” He reports in his statistically ...

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Publisher Resources

ISBN: 9780134477404