Role-Play Exercise
Study the convention center information in Part 1, Developing a Sales-Oriented Product Strategy, in Appendix 3, paying special attention to pricing on the meals and meeting rooms. Access the pearsonhighered.com/manning website. Click on the sales proposal link and configure a sales proposal for your instructor (using your school name and address) who is responsible for setting up a student-awards meeting. The meeting includes a banquet-style meal of Chicken Wellington for 26 attendees from 5:30 p.m. to 8:00 p.m. on the last Wednesday of next month. The meal will be served at 5:45 p.m., and the awards session is scheduled from ...
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