Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Indirect Denial
Sometimes the prospect’s concern is completely valid or at least accurate to a large degree. This method is referred to as the indirect denial. The best approach is to bend a little and acknowledge that the prospect is at least partially correct. After all, if you offered a product that is objection proof, you would likely have no competitors. Every product has a shortcoming or limitation.34 The success of this method is based in part on the need most people have to feel that their views are worthwhile. For this reason, the indirect denial method is widely used. An exchange that features the use of this approach follows. The salesperson is a key account sales representative for Pacific Bell Directory.35
Salesperson: The total ...
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