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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Working with Buyers Trained in Formal Negotiation

  1. 13.5 Work with buyers who are trained in negotiation

In recent years, as noted earlier, we have seen an increase in the number of training programs developed for professional buyers. One such course is Fundamentals of Purchasing for the Newly Appointed Buyer, offered by the American Management Association. Enrollees learn how to negotiate with salespeople. Some salespeople also are returning to the classroom to learn negotiation skills. Learning how to negotiate is one of the linchpins of effective selling.46 Acclivus Corporation (www.acclivus.com), a Dallas-based training company, offers the Acclivus Sales Negotiation System for salespeople who work in the business-to-business selling arena. ...

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Publisher Resources

ISBN: 9780134477404