Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Models
In some cases, it is not practical to demonstrate the product itself because it is too big or immobile. It is easier to demonstrate a small-scale model or cross-section of the original equipment. A working model, like the actual product, can give the prospect a clear picture of how a piece of equipment operates.
With the aid of modern technology, it’s possible to create a model in picture form. ClosetMaid (www.closetmaid.com), a manufacturer of ventilated wire for commercial closets and other storage products, uses desktop visualization software to create a three-dimensional presentation that allows customers to see exactly what the finished facility will look like. Sales representatives can print out a hard copy so the customer has a ...
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