Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Trial Offer
A trial offer involves giving the prospect an opportunity to try the product without making a purchase commitment. The trial offer (especially with new products) is popular with customers because they can get fully acquainted with your product without making a major commitment. Assume that a buyer for a large restaurant chain says, “I am sure you have a good cooking oil, but we are happy with our current brand. We have had no complaints from our managers.” In response to this comment, you might say, “I can understand your reluctance to try our product. However, I do believe our oil is the finest on the market. With your permission, I would like to ship you 30 gallons of our oil at no cost. You can use our product at selected restaurants ...
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