Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Special Concession Close
The special concession close offers the buyer an extra incentive for acting immediately. A special inducement is offered if the prospect agrees to sign the order. The concession may be part of a low-price strategy, such as a sale price, a quantity discount, a more liberal credit plan, or an added feature that the prospect did not anticipate.
You should use this closing approach with care, because some customers are skeptical of concessions. This is especially true when the concession comes after the salesperson has made what appears to be the final offer.
Nicholas Graham, founder and chairman of Joe Boxer Corporation, spends considerable time presenting his novelty underwear line to retailers. Graham recalls that one ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access