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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Special Concession Close

The special concession close offers the buyer an extra incentive for acting immediately. A special inducement is offered if the prospect agrees to sign the order. The concession may be part of a low-price strategy, such as a sale price, a quantity discount, a more liberal credit plan, or an added feature that the prospect did not anticipate.

You should use this closing approach with care, because some customers are skeptical of concessions. This is especially true when the concession comes after the salesperson has made what appears to be the final offer.

Nicholas Graham, founder and chairman of Joe Boxer Corporation, spends considerable time presenting his novelty underwear line to retailers. Graham recalls that one ...

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Publisher Resources

ISBN: 9780134477404