January 2017
Beginner
480 pages
27h 32m
English
We form opinions about people based on a pattern of immediate impressions conveyed by appearance. The clothing we wear, the length and style of our hair, the fragrances we use, and the jewelry we display all combine to make a statement about us to others—a statement of primary importance to anyone involved in selling.
We all have certain views, or unconscious expectations, concerning appropriate dress. In sales work, we should try to anticipate the expectations of our clientele. The clothing worn by salespeople does make a difference in terms of customer acceptance because it communicates powerful messages. The clothing we wear can influence our credibility and likability, thereby adding value to our selling ...
Read now
Unlock full access