Developing a Relationship Strategy for Partnering Style Selling

  1. 3.1 Explain the importance of developing a relationship strategy

Developing and applying the wide range of relationship skills needed in today’s complex sales environment can be challenging. Daniel Goleman, author of the best-selling books Emotional Intelligence and Working with Emotional Intelligence, notes that there are many forms of intelligence that influence our actions throughout life.

Emotional Intelligence

One of these, emotional intelligence, refers to the capacity for monitoring our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships. People with a high level of emotional intelligence display ...

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