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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Role-Play Application Exercises for “Questioning” Video Series

Most sales skill development exercises used in the classroom are product-oriented. As noted on page 225, “Product-oriented selling can easily lapse into product evangelism.” This three-part video series on questioning focuses on the customer’s buying process, consultative selling, and building high-quality partnerships.

A photo shows a woman and man involved in a discussion.

Source: Michael Ahearne

The goal of this series is the identification and clarification of the customer’s problem and finding a solution. The first video focuses on ...

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Publisher Resources

ISBN: 9780134477404