January 2017
Beginner
480 pages
27h 32m
English
Most sales skill development exercises used in the classroom are product-oriented. As noted on page 225, “Product-oriented selling can easily lapse into product evangelism.” This three-part video series on questioning focuses on the customer’s buying process, consultative selling, and building high-quality partnerships.
Source: Michael Ahearne
The goal of this series is the identification and clarification of the customer’s problem and finding a solution. The first video focuses on ...
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