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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Use of Showmanship

Showmanship is defined as an interesting and attractive way of communicating an idea to others. If done tastefully and appropriately, it can do a lot to improve the persuasiveness and effectiveness of a sales presentation. Showmanship in selling need not be equated with sensational or bizarre events. It may be a very subtle act such as the furnishing and accessorizing, or “staging” as it is sometimes called, of a home being shown by PulteGroup’s Ashley Pineda, introduced in Chapter 8. Another example of showmanship would be carefully placing a fine diamond on a piece of black velvet before showing the jewel to the customer.

Some good examples of showmanship can be seen at trade shows, where new products are displayed. One company ...

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Publisher Resources

ISBN: 9780134477404