Telemarketing is the practice of marketing goods and services through telephone contact. It is an integral part of many modern sales and marketing campaigns. One use of telemarketing is to identify prospects. A financial services company used telemarketing to identify prospects for its customized equipment–leasing packages. Leads were given to salespeople for consideration. Telemarketing also can be used to quickly and inexpensively qualify prospects for follow-up. Some marketers use the telephone to verify sales leads generated by direct mail, advertisements, or some other method.
Research shows that it is much easier ...
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