Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Application Exercises
10-10 Assume that you are a salesperson who calls on retailers. For some time you have been attempting to get an appointment with one of the best retailers in the city to carry your line. You have an appointment to see the head buyer in one and one-half hours. You are sitting in your office. It will take you about 30 minutes to drive to your appointment. Outline what you should be doing between now and the time you leave to meet your prospect.
10-11 Tom Nelson has just graduated from Aspen College with a major in marketing. He has three years of experience in the retail grocery business and has decided he would like to go to work as a salesperson for the district office of Procter & Gamble. Tom has decided to telephone ...
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