Target Emotional Links and Use a Persuasive Vocabulary
Emotional links are the connectors between your messages and the internal emotions of the prospect.25 Some common emotional links in the business community are quality improvement, on-time delivery, increased market share, innovation, customer service, and reduction of operating expenses. Targeting just a few emotional links can increase your chances of closing the sale.
* Many marketing people agree that the words with asterisks are probably the most important of all in selling and advertising. |
|
*you |
*advantage |
save |
guarantee |
money |
security |
health |
discovery |
easy |
*new |
now |
*benefits |
safety |
positive |
results |
proven |
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