January 2017
Beginner
480 pages
27h 32m
English
book
Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Content preview from Selling Today: Partnering to Create Value, 14/e
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Target Emotional Links and Use a Persuasive Vocabulary
Emotional links are the connectors between your messages and the internal emotions of the prospect.25 Some common emotional links in the business community are quality improvement, on-time delivery, increased market share, innovation, customer service, and reduction of operating expenses. Targeting just a few emotional links can increase your chances of closing the sale.
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* Many marketing people agree that the words with asterisks are probably the most important of all in selling and advertising. |
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*you |
*advantage |
save |
guarantee |
money |
security |
health |
discovery |
easy |
*new |
now |
*benefits |
safety |
positive |
results |
proven |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.