Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Directories
Directories can help salespeople search out new accounts and determine their buying potential. A list of some of the more popular national directories is provided next:
Middle Market Directory lists 14,000 firms worth between $500,000 and $1 million (available from Dun & Bradstreet, www.dnb.com).
Standard & Poor’s Corporation Records Service provides details on more than 11,000 companies (www.spglobal.com).
Thomas Register of American Manufacturers provides a listing of 60,000 manufacturers by product classifications, addresses, and capital ratings (www.thomasregister.com).
Polk City Directory provides detailed information on the citizens of a specific community. Polk, in business for more than 125 years, publishes about 1,100 directories ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access