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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Video or Media Enhanced Presentation Fundamentals

Many companies provide their salespeople with audiovisual or media tools such as DVDs or computer-based presentations. YouTube has also become an important tool to consider. Unfortunately, they sometimes fail to explain how to use these tools in the most effective way. Here are some suggestions on how to use audiovisual presentations to achieve maximum impact:

  1. Do not rely too heavily on “bells and whistles” to sell your products. Video provides support for the major points in your presentation, but it does not replace an interactive sales demonstration.

  2. Be sure the prospect knows the purpose of the presentation. Preview the material and describe a few highlights. Always try to build interest ...

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Publisher Resources

ISBN: 9780134477404