January 2017
Beginner
480 pages
27h 32m
English
book
Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
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Portfolios
A portfolio is a portable case or loose-leaf binder containing a wide variety of sales-supporting materials. The portfolio is used to add visual life to the sales message and to prove claims. Advertising salespeople such as Texas Monthly’s Amy Vandaveer, introduced in Chapter 6, customizes portfolios to appeal to the unique interests and needs of individual clients. She carefully selects sales tools to include such as the following:
Sample advertisements used in conjunction with other successful campaigns
Selected illustrations that can be incorporated into advertisements
A selection of testimonial letters
Rate cards
Market research studies and results on readership and buying habits
Case histories of specific clients who have used ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.