January 2017
Beginner
480 pages
27h 32m
English
book
Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Content preview from Selling Today: Partnering to Create Value, 14/e
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Need Satisfaction—Selecting a Consultative Presentation Strategy
12.1 List and describe three types of need-satisfaction presentation strategies
Conducting business in the 21st-century information economy, which is based on the assets of knowledge and information, requires that we think about ways to improve the sales presentation. This is how one author described this challenge:1
As we move from the rutted byways of the Industrial Age to the electronic thoroughfares of the Information Age, business presentations become a measure of our ability to adapt to new surroundings. The most successful and forward-thinking companies already have assigned presentations a new, fundamental, and strategic importance.
After you have configured a solution ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.