15 Servicing the Sale and Building the Partnership
Source: Michael Ahearn
Learning Objectives
When you finish reading this chapter, you should be able to
15.1 Explain how to build long-term partnerships with customer service
15.2 Describe current developments in customer service
15.3 List and describe the major customer service methods that strengthen the partnership
15.4 Explain how to add value with expansion selling
15.5 Explain how to deal effectively with complaints
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