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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Influence of the Salesperson’s Personal Values

Ann Kilpatrick, a sales representative in the transportation industry, encountered an unexpected experience when entertaining a potential client. The client said, “Let’s go to Johnny’s.” She was not familiar with Johnny’s, but on arrival discovered it was a raunchy bar. Kilpatrick related that she sat there for five minutes and then said, “This is not what I was expecting. This is a sleazy place. Let’s go somewhere else where we can talk.” She was not willing to compromise her personal values to win a new account.22

Values represent the ultimate reasons people have for acting as they do. Values are your deep personal beliefs and preferences that influence your behavior. To discover what really motivates ...

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Publisher Resources

ISBN: 9780134477404